Hello everyone.
There seems to be some confusion with the iron on transfers for the new Kew Book Of Embroidered Flowers, so I would like to clarify:
Blank pages in transfer folder

When you remove the iron on transfers from their folder you may think the pages are blank? There are blank pages between the iron on transfers to prevent damage en-route. Please remove these blank pages and you will see the iron on transfer pages behind.

Method for using iron on transfers
Your iron on transfer should be crisp and clear, if you find you are getting a faint outline please try this method instead, it may work better for you. It is the reverse of the method outlined in the book, instead of placing the fabric on top of the transfer, place the transfer on top of the fabric.
STEP 1
Set the iron to the hottest dry setting and press the cotton or linen fabric to remove
creases and pre-heat it.
STEP 2
Cut out the transfer
STEP 3
Place the transfer face down on top of the fabric. Ensure it is centered on the fabric.
STEP 4
Place the hot iron on top of the iron on transfer and hold in place for about a minute.
(or less depending on the heat of your iron, you want to avoid scorching your fabric)
Do not move the iron around, just hold in place to prevent the lines from bleeding.
STEP 5
Lift and remove the transfer and the outline will be printed on to your fabric.
STEP 6
Iron the print one last time to set it.

Till next time wherever you are in the world, keep smiling and happy stitching.
Trish